Snowflakes features two editorial tracks—a fun story about snowflakes for children of all ages, and interesting and educational information about the science and photography of snowflakes. The designs and pop-ups provide unexpected surprises that will delight pop-up book fans of all ages. “There is a certain magical quality that exists in snowfall and the winter time,” said Yeretskaya. “It was wonderful to explore the beauty and the science behind these unique individual pieces of art known as snowflakes. I hope that I've succeeded in conveying the wonder and awe of the season through to the pop-up pages of this book, and that anyone who opens it will share in the magic that lies within." Jumping Jack Press was founded in 2007 as the pop-up book imprint of Up With Paper. The imprint has captured four juried Moonbeam awards since its founding, including Pop-up Book of the Year Gold Awards in 2007 and 2009, a Silver in 2008, and a Bronze Holiday Book of the Year in 2007. Originally founded as PopShots, Inc., in 1978, Up With Paper has been recognized for design excellence more than 55 times with the International Greeting Card Association’s highest honor, the “LOUIE” award, including the “Card of the Year” LOUIE Award in 2005 for the company’s first Tres Panache design. Up With Paper’s Treasures, Panoramics, Turning Points®, and Tres Panache® lines of pop-up greeting cards, as well as the company’s Tres Panache Imprintables, Trinkets® and Tres Petites gift enclosures, Travel Globes, Pop Jots™ pop-up notepads, and Pop-Up Snow Globe Greetings® are available in thousands of specialty retail outlets throughout the United States and around the world, and may be seen on the company’s website at www.upwithpaper.com.
